Tools

Technology

Google Analytics

Google Analytics is a free ‘enterprise-class web analytics solution’ which lowers the barrier to online measurement and influence to everyone with a Google Account and the willingness to put in some work implementing the tool.

Google Analytics integrates nicely with Google Website Optimizer, an extremely powerful testing tool to quantitatively determine which improvements to your online presence increase the bottom line the most.

I currently hold the Google Analytics Individual Qualification.

Back to the Top

Go Home

Adobe Online Marketing Suite Powered by Omniture

Omniture, recently acquired by Adobe, is paid for online marketing and web analytics solution provider with a range of products that can integrate into their core SiteCatalyst application.

Before being acquired by Adobe, Omniture themselves had acquired numerous companies with different tools in the preceding years. The various products which SiteCatalyst can connect to are listed on the Omniture site here.

Back to the Top

Go Home

Piwik

The project is still young, but does offer good value for organizations who desire to not store data with Google or who desire a canvas on top of which they can develop a more powerful tool.

Various reports can be generated and then shared emailed; data are displayed in nearly real time.

Read more about Piwik at the project website here.

Back to the Top

Go Home

Python

Extremely versatile while maintaining readability, Python is my scripting language of choice.

Numerous packages are available at the Python Package Index, from visualization to natural language processing processing and beyond.

R

R is basically Excel on steroids and HGH. Fantastic for analysis and building models, maybe not the best choice at this point for deployment in an application.R

RExcel is a free plugin for Excel to call R from inside Excel; I have used it on a Windows 7 Machine with Excel 2010 and it worked quite nicely.

More about how I use R here.

Back to the Top

Go Home

Linux

I use Ubuntu (Debian), a Linux distribution at my office.

Why use Ubuntu? Check out the freely available software.

Back to the Top

Go Home

VMWare

For those times when I need to work in Windows, VMWare offers a great product, VMWare player, for free which can virtualize a Windows instance on my Ubuntu machine. The days of dual booting, maintaining complicated boot records and so forth are long gone.

Back to the Top

Go Home

Share

Comments are closed.